BusinessCode launches market offensive with new homepage

To become better known both in the region and beyond as an IT service provider for tailor-made software solutions, the company is giving themselves a completely new face.

BusinessCode wants to become better known as an IT service provider for tailor-made software solutions. Both in the region and beyond. So the company is giving themselves a completely new face.

21 May 2019. “After more than 20 years, there has been a change in the management of the Bonn-based IT house. Our founder Hanno Gehron withdraws step by step. This was the reason for us to position ourselves more clearly as an IT service provider for business solutions. And simply to make ourselves better known,” says Martin Schulze, CEO of BusinessCode GmbH, Bonn. The solutions of the Bonn-based IT house are being used by reputable customers all over the world. This has not been marketed accordingly so far. Schulze and the rest of the team want to change that.

“As an IT service provider for customer-specific business solutions, we want to position ourselves more clearly. We want to make ourselves better known. More than 20,000 users work with our solutions every day, without us reporting on it in the past,” says Schulze. In order to do this, a strong partner was sought and found in the communications agency SC Lötters.

After the corporate had been revised and redesigned, the homepage was launched. Not only the new corporate colours were used, but also photos from the company’s own ranks.

BusinessCode develops and distributes complex software solutions, which are tailored to the requirements of each customer. Competition is intense and it is important to identify differences. “And software projects live only partly from the solution itself; the greater part is made up of the know-how and finesse of the responsible project staff at the solution provider. And this is exactly what our team has so much to offer. This is why our employees can be found on our homepage,” explains Schulze.

“Most employees have been with the company for many years. They stand behind the company and its solutions. That is why we have put them at the centre of the realignment,” explains communications expert Lötters. She can look back on more than 20 years of experience in the IT environment.

The new corporate design and the visual world are complemented by a claim. It for future” was chosen to demonstrate at first glance that BusinessCode stands for state-of-the-art IT solutions. And most of the information that comes out of the company from now on will refer more strongly to the Bonn area.

The next steps, which will certainly include activities in the region, are currently being coordinated. Now a new image has been given to the company. It naturally wants to communicate this to the outside world.

Caption: New homepage (Screenshot BusinessCode)